The short version. DJI will change the suggested retail prices of some of its products from 00:00 on 18 November 2026, according to a notice posted on DJI’s Chinese website on 13 November. The reason given is sustained rises in the cost of semiconductors, memory and other key components. That is the whole of what DJI has said so far: no models were named and no figures were given, and buyers were directed to individual product pages in DJI’s official store for updated prices.
What we do not know yet. The notice does not list which products are affected or by how much, and it says nothing about prices outside China. So do not take this as a blanket price rise, and do not assume a particular camera is affected until its own product page shows a change. One blog, Technetbooks, has characterised the changes as affecting specific handheld gimbal and action camera prices on DJI’s official web store — but that is the blog’s reading, not DJI’s words, and DJI itself has named nothing.
Why it matters for action-camera buyers. DJI’s current action-camera line-up — the Osmo Action 6, the Osmo Action 5 Pro and the Osmo 360 II — is exactly the kind of hardware that uses the semiconductors and memory DJI cites, so buyers watching those cameras have the most reason to pay attention. But until DJI’s store pages update, that is a reason to check, not a reason to panic-buy: the change may not touch the camera you want at all.
What to do before 18 November. If you were already about to buy a DJI action camera, check the price on DJI’s official store now and compare it again after 18 November — the difference, if any, will be visible on the product page itself. Our reviews will help you decide which model fits first, so a price move does not push you into the wrong camera: the Osmo Action 6 review covers DJI’s current flagship, the Osmo 360 II review covers its 360 option, and our best action camera 2026 guide compares the whole field. If you are hunting a bargain rather than a new release, the Osmo Action 4 Essential Combo at $189 remains the standout value pick while it lasts.
The bottom line. A price change is coming on 18 November for some DJI products — but DJI has not said which ones or by how much. Check the store page for the camera you actually want, before and after the date, and buy on the camera, not the rumour.
Sources: TechNode, 13 Nov 2026, “DJI to revise prices on some products as chip and memory costs climb”; DJI Rumor; Technetbooks (characterisation that specific handheld gimbal and action camera prices on the official DJI web store will be affected — the blog’s reading, not DJI’s words).